파파존스 핏자 마케팅 전략

소개글

파파존스의 마케팅전략, 내외부 환경분석, 경쟁자분석, SWOT분석, STP 분석, KSA & SCA 분석, Problems & Recommedation

목차

Ⅰ. PAPA JOHN’S POSITION
Ⅱ.INCREASE THEIR VALUE PROPOSITION: ORDERING EXPERIENCE
Ⅲ. INCREASE THEIR VALUE PROPOSITION: DELIVERY EXPERIENCE
Ⅳ. IMPROVE BRAND AWARNESS: SPONSOR TARGET CUSTOMERS ACTIVITIES
Ⅴ. SUPERIOR CUSTOMER RELATIONSHIP: DEVELOP A FAMILY STRATEGY
Ⅵ. EXPAND TO A NEW MARKET: WHAT ABOUT THE FOREIGNERS?
Ⅶ. WHAT TO DO FIRST?: IMPACT V/S COST

본문내용

According to the survey we did, after quality (which is the value offered by Papa John’s), the second most important thing for deciding a pizza brand, is how simple it is to order it. Papa John’s offers a national phone number order, as well as online order. We think that they should increase the ordering spots by adding a free smartphone application, which allows customers to ask for pizza from wherever they are, and delivering to any place they want. This will improve the costumers relation with Papa John’s and increase their loyalty, because from the moment they have the application installed in their smartphones, they will probably use it every time they feel like eating pizza.

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