유니클로마케팅전략분석

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유니클로의 (일본→한국) 마케팅 전략 및 위기, 대안 제시 입니다.(영문)

목차

1. What is UNIQLO

2. Strategy of UNIQLO
1)STP strategy
2) 4Ps (Product, Price, Promoton and Place)

3. Weakness
1) They have many new competitors. (SPAO, H&M, MANGO etc.)
2) Low-cost brand image.
3) Most of their products are very simple. (vulnerable design to various market)
4) Weak sales when seasons change. (particularly, summer and spring)

4. Competitor Analysis
1) GAP
2) ZARA
3) Giordano

5. Potential Problem

6. Alternatives

본문내용

3. Weakness
The UNIQLO`s crisis, the following factors are divided into four major. First, They have lots of competitors. Second, The Low-cost image. Third, Most of products are very simple. And last, Weak sales when seasons change. Now that, Let`s look at these factors occur for specific reasons and market conditions.

1) They have many new competitors. (SPAO, H&M, MANGO etc.)
It is clear that the existing SPA brand UNIQLO brand as the one corresponding to the GAP, SPA preemption successful. Especially, Expensive GAP compared with UNIQLO successfully launch products to consumers as cheap relative to the quality decent was. But, the problem is that increasing the number of current competitors. For example, SPAO, H&M, MANGO and so on. Especially, The SPAO which the domestic brands belong affiliates ELAND is similar to the product`s quality and types of UNIQLO, but there are much differences to the terms of price. Generally, SPAO is cheaper than UNIQLO that 1 thousand won. Also, UNIQLO enforces the especially sales such as bargain. The number of SPAO is becoming more and more, they has led to a new boom in our domestic apparel market.

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