coldstone 콜드스톤마케팅,아이스크림시장분석,베스킨라빈스,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
- 최초 등록일
- 2013.01.11
- 최종 저작일
- 2013.01
- 25페이지/
MS 파워포인트
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. overview
2. perceptual mapping
3. problem & solution
4. conclusion
본문내용
COLD STONE
Introduction of Company
established at Arizona in 1988.
Name means cold granite stone tablets and Creamery means
dairy farm that produces fresh milk.
Customer can choose base ice cream and mix it with topping.
Concept and culture
creation, fun and happiness.
They sell not only ice cream but also coffee, smoothie and cake. (cold stone homepage.)
<중 략>
COLD STONE
Promotion - PPL
Mango six is successful examples of PPL(Product placement)
When 공유 advertises “Mango six”, the profit is so so, but by doing PPL in
신사의 품격, the profit goes up.
Especially, exposed beverages’ sales are really high about 5 times.
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Product
Change the design of cups.
Not to mix with ice-cream,
when you take it out.
Install a partition which blocks mixing ice-cream
If you do not install it, the ice-cream will be..
참고 자료
없음