e business at bigskinny
- 최초 등록일
- 2013.01.16
- 최종 저작일
- 2012.12
- 4페이지/
MS 워드
- 가격 3,500원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
하버드 케이스 스터디 자료중 하나입니다.
목차
1.What should Kiril focus on next, i.e., should Big Skinny concentrate
on drawing new consumers to Big Skinny’s website through search
engines, or prioritize engaging existing customers through social and
interactive media? Why?
2. Evaluate Big Skinny’s sponsored search strategy. Are there any search
keywords for which you would encourage Big Skinny to increase its
bid? To lower its bid?
3.How effectively is Big Skinny using social media to sell its wallets?
4. Should Big Skinny expand its partnerships with online distributors?
본문내용
1.What should Kiril focus on next, i.e., should Big Skinny concentrate
on drawing new consumers to Big Skinny’s website through search
engines, or prioritize engaging existing customers through social and
interactive media? Why?
I think The advantage For new customers (SEO) are firstly Many people don’t know Big Skinny, second is Ensures a bigger customer base third is Makes it harder for competitors to enter the market. Fourth is Raises branding awareness, which supports buying behavior also in offline selling. The disadvantages are when use consultant or marketing might be expensive and low click-through rates.
<중 략>
Disadvantages
Loss of control
Payments to distributors
Lower margins
Tough competition
Margin is expected to be pretty high for those wallets; therefore, they might still have a profit when they sell through amazon. Especially in the first years of their business to grow. Therefore, I recommend to expand its partnerships with online distributors.
참고 자료
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