[영문] 베네통 기업 경영 전략

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국제경영론 시간에
영어로 발표한 베네통 기업, 경영 전략에 관한 자료입니다.
질적인 양적인 면에서 충분하여, 발표 시 도움 많이 되실 것 입니다.

목차

1. History
2. Color and design
3. Failure of Benetton
4. Product

본문내용

Benetton group`s overview
United of Benetton use this picture
for promote their product sale.

Business
The Benetton Group is present in 120
countries around the world.
Its core business is fashion apparel.

A constant commitment to innovation,
a crucial factor for development.
Special attention is given to innovation
in production.
Business

Benetton Group was created in 1965
In 1968 the first store outside Italy was
opened in Paris.
In 1974 Benetton Group enlarged its
brand portfolio, expanding product
offerings.
History

During the 80’s the Group continued
its international expansion.
In the 90’s Benetton leveraged
its manufacturing capabilities to offer
high quality products at accessible
prices
In 2000’s, Benetton introduced a new
market approach to compete in the arena

<중 략>

Research
Employ
ment
Benetton can success in India by in-depth research for problems and find proper way to solve those problems, especially focusing on consumer behavior by change of seasons
Products
Distrubu
-tion
Management
Research

참고 자료

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