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(주)일진코퍼레이션 전자상거래 도입 및 사례 분석목차
1. 서론1) 동기····················································································································3
2) 회사소개··············································································································3
2. 본론
1) 기존거래방식·······································································································4
2) 문제점················································································································4
3) 전자상거래 도입··································································································5
4) 전자상거래 프로세스 구축시 문제점·······································································9
3. 결론
1) 기대효과·········································································································10
2) 향후 전망········································································································11
3) 연구의 한계점 및 참고문헌················································································14
4. 마케팅환경분석
1) STP················································································································14
2) SWOT·············································································································15
3) 4P··················································································································15
본문내용
현대 사회는 인터넷이 없이는 하루도 살 수 없을 정도로 인터넷이 발전되고 시대에 많은 영향을 미친다. 이러한 인터넷의 발전은 상거래에도 물론 적지 않은 영향을 미치고 있다.예컨대 해외에 있는 상품을 쉽게 검색하고 해외까지 가서 직접 구매하지 않아도 집에서 받아볼 수 있다. 이러한 것이 어떻게 가능하게 되는 것일까?
e-비즈니스 수업을 수강하며 이러한 것이 가능하게 된 전자상거래에 좀 더 구체적이고 개괄적으로 알 수 있게 되었다.
전자상거래가 발전하면서 기업들은 어떻게 변화하였을까? 또한 전자상거래를 직접적으로 도입하는데 시간과 비용이 들것이고 분명 체제의 변화는 많은 어려움이 있을 것이란 생각이 든다.
<중 략>
(1) 신속한 원자재 재고파악
전자결제 시스템의 DB를 이용하여 매일의 원자재 재고파악이 신속하게 된다.
(2) 수입선 다변화로 인한 원활한 원자재 수급
역경매 방식으로 인한 원자재 공급업자들의 경쟁적 원자재 수입선의 다변화를 꾀할 수 있으며, 첫 번째 낙찰자의 납품 불이행시 그 다음 낙찰자에게 납품 권한을 줌으로서 수 입선의 확보가 용이하다.
(3) 현지방문에 소요되는 업무비용의 절감
전자 상거래 시스템이 체계화 된다면 웹에서 영상을 통한 원자재 샘플을 평가하고 적정 가격을 책정한 후 바로 결제와 수입에 필요한 절차를 진행시킬 수 있으므로 자재와 직 원이 각국의 원자재 공급업체를 방문하여 원자재를 수급할 때 소요되는 비용을 절감 시 킬 수 있게 된다.
<중 략>
고급화, 고가 전략을 실행하기 위해 고급 브랜드, 백화점과 커미션을 조성하고 소수의 제품을 고급화해서 유통하여야 한다. 또 소비자들이 항상 접해서 찾아볼 수 있게 다양하고 많은 백화점에 고가 브랜드로서 입점하여 유통망을 넓힌다. 하지만 제품의 이미지 특성상 작은 소규모의 판매점이나 아울렛에 입점을 한다면 전체적인 일진코퍼레이션 모피의 이미지가 하락될 수 있다. 고급화와 고가 전략을 추구하는 만큼 고급화이미지의 백화점을 선택하여 유통망을 결정하고, 전자상거래와 인터넷 홈페이지 등의 구축을 통하여 소비자들이 원할 때 언제든 인터넷을 통한 정보를 얻을 수 있도록 온라인망을 활용하여야한다.
