위니아 정수기 영어발표 PT(소비자행동론)
- 최초 등록일
- 2013.05.17
- 최종 저작일
- 2012.11
- 36페이지/
MS 파워포인트
- 가격 5,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Environmental Analysis
2. Case Analysis
3. S.T.P
4. Marketing strategies
본문내용
Environmental
Analysis
Change of component in Family
Two people or less family has been increased
6 million of them are powerful trendsetter consumption group
Mini products are settled in Retail Industry
2010 Population and Housing Census
This phenomenon have changed consumer’s behavior
Explosion in Private Label
PL’s sales of three major supermarkets
Private Label(PL) market is continually growing centered
in three major supermarkets; E-mart, Homeplus, Lotte-mart
Private label products or services
PL products are entering to the consumer’s mind then
These items increase low-price products demand
<중 략>
Broaden
The M.O.T of cousumer
To consumers who repeatedly interact with a brand,
the point of contact is important that making the company’s image in consumer’s memory
Based on this,
we devise marketing strategies
Offline
In-store experience marketing
Through experience marketing, consumers will be able to taste and
it can be shown visually.
참고 자료
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