CJ 글로벌진출 전략
- 최초 등록일
- 2013.06.17
- 최종 저작일
- 2013.05
- 22페이지/
MS 파워포인트
- 가격 2,000원
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소개글
영어로 작성된 자료로 MBA 발표 자료입니다.
목차
Introduction to CJ
CJ’s Evolution
Internal and External factors
External factors
Strategy Used
Strategic Challenge Statement
Recommendation
Analysis of economies based on criteria
본문내용
One of CJ’s strategies is to shift to that of a soft focus, where it can have first mover’s advantage and create high entry barriers
Global Competition
China- Competitor, but also Opportunities
Decrease in technological gap (steel, chemicals, ships, etc. less than 4 years)
China is also catching up with Korea in semiconductors (4.8 years) and automobiles (4.7 years)
Barriers of developed nations
Competition for securing global talents
Soft focus industries such as culture, logistics and
bio pharmaceutical.
Cultural- Entertainment and Media, Food and Food Services.
<중 략>
Islam is a dominant religion. The implications are that meats will have to fulfill the halal requirement and pork is strictly forbidden..
Culturally conservative- Introduction of K-pop culture will have to be mindful of attire and behaviour- Beyonce, Black Eyed Peas and Pussycat Dolls faced were either forbidden to perform or had to undergo stringent government checks.
However, success in these countries could prove to be a very lucrative market for entry to other Muslim countries such as the Middle East
참고 자료
http://www.economicswebinstitute.org/glossary/inflat.htm
http://www.who.int/csr/don/2011_04_21a/en/index.html
http://data.worldbank.org/topic/infrastructure
http://cpi.transparency.org/cpi2012/