중국 HANTING 호텔 진출전략
- 최초 등록일
- 2013.06.17
- 최종 저작일
- 2013.05
- 18페이지/
MS 파워포인트
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
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본문내용
Limited 2 to 3 star hotels
Professionally-managed accommodation offering value for money is limited.
Renowned brands such as Hyatt, Sheraton, Accor are found in most African major cities.
Fast economic growth
Africa is growing approximately
5.3% in 2012 and 5.6% in 2013
Big market growth in Ghana 8%, Mozambique 8.5%, Nigeria 7.4%, Ethiopia 7.8%
by World Bank
(2013 GDP forecast)
Lack of the Hotel
accommodation of
adequate quality
A few cities only offer a wide
variety of quality accommodation.
South Africa, Kenya, Tunisia
and Morocco only have well-functioning and market-based grading systems.
참고 자료
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