Background of Jetstar

목차

1. Background of Jetstar
2. Expansion into Asia
3. Jetstar Australia(Cont’d)
4. Jetstar Asia
5. International Expansion
6. Jetstar pacific
7. Competitors
8. QuEsTiOnS & AnSwErS

본문내용

Jetstar evolved from “Impulse Airlines”, a domestic airline that Qantas bought in 2001
Established to mitigate the impact of Virgin Blue toward Qantas’s market share
Jetstar began operations as an Australian domestic airline servicing leisure routes that Qantas could not run at a profit
A key element of Jetstar’s success was its ability to develop a cost structure lower than those of its competitors
Even though Jetstar is a subsidiary of Qantas it is independent of Qantas, operation as an autonomous subsidiary
(Multi-domestic Strategy)

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Jetstar’s entry mode was relatively successful.
Jetstar managed to make a successful foray into the foreign aviation industry through the entry modes.
Jetstar secured its position as a major low-cost carrier in the market.

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