말레이시아 사회문화 분석(영문)

목차

1 Why Malaysia?
2 What?
3 General Information
4 Malaysia
5 Culture
6 Family Life
7 COLOR
8 SYMBOLISM
9 Food Culture
10 Religion
11 Hofstede’s Culture Dimensions
12 Population
13 Age distribution
14 Working population
15 Density of population
16 Household consumption expenditure
17 Food Away From Home industry
18 Business customs
19 Business etiquette
20 Distribution of wealth
21 Political and Legal analysis
22 Steps to obtain a Halal certification
23 Certification Charges
24 Food Act and Regulation
25 Situational Analysis
26 Marketing MIX
27 Initial Investment
28 Conclusion

본문내용

General Information
Location
Southeastern Asia
Shares borders with Thailand, - Indonesia, Singapore and Brunei
Capital: Kuala Lumpur
Geography
West coast → most large cities, heavy industry, and immigrant groups
East coast → less populated, more agrarian, and demographically more Malay
Area
Total landmass of 329,847 square kilometers
Malaysia
Population
28,334,135 (42th)
Climate
Tropical
Annual Southwest (April to October) and Northeast (October to February) monsoons
Language
Malay: the national, official language
- Mother tongue of the majority Malay ethnic group
- The largest native languages spoken in East Malaysia Iban language & Kadazan language
English:
Widely understood in service industries and compulsory subject in school Also the main language spoken in universities

<중 략>

Competitiveness from difference in price,
relative accessibility and local people with
halal certification
Main Menu: Malaysian foods
Advantage in attracting customers to our
hawker market -> price advantage
compared to other Korean restaurants
SWOT analysis
Situational Analysis
Various menus
Trendy
Fast Food
Halal certified foods
Extensive price range
alternative to slow food
accessibility
Lack of loyalty among consumers due to new entry of our business into the market
Entering into Halal market
Expansion of Fast Food market
Sensitive to luxurious cuisine
Increasing population
Strict restriction on Halal food certification
Fierce competition among hawkers market

참고 자료

없음