JanSport 마케팅 영어 프레젠테이션
- 최초 등록일
- 2013.09.28
- 최종 저작일
- 2013.05
- 13페이지/
MS 파워포인트
- 가격 1,500원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Introducing Jansport bout Jansport / Product Features
2. Situation Market situation / Competitors
3. Strategy Marketing Objective / Marketing Mix
본문내용
About JanSport
JanSport is an American brand of backpacks, now owned by VF Corporation, one of the world's largest apparel companies. The company was founded in 1967 in Seattle, Washington.
Jansport innovated with a panel-loading daypack, unlike traditional top-loading packs.
Products
Product : Backpacks, Luggage, Laptop, Outdoor
Price range: $20- $100
Situation of JanSport
Backpacks, which began emerging as an accessory for high school students in the 1980s, have become a $2 billion business with double-digit growth.
<중 략>
Mostly Students
Young adults
School
Broaden customer age range by making people aware that JanSport backpack is not only good for school bag, it is also good enough for hiking.
Also, JanSport has many fashionable design bags now for luggage, laptop and others.
참고 자료
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