파전 마케팅(영문)

목차

1. WHAT. WHY
2. 4Ps. The Expansion Grid
3. QUESTIONNAIRE
4. INTERVIEW

본문내용

Local product, which is produced in Hoegi.
The most famous thing in Hoegi.
Pajeon, which is a Korean style pancake mainly with spring onion, called Pa in Korean.

Product : original pajeon + enlarged menu(Curry pajeon, Potato pajeon)
Set menu with many side dishes and drink
Quality proved by many bloggers and TV programs
Been 40 years since the first pajeon store opened.

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2.What kind of sales promotion do you use?
It has promoted itself only by word of mouth like other, no additional marketing strategies at all, Despite the lack of advertising, the status of origin itself has enormous power over marketing. You can see it on rainy days when people crave pajeon. The store usually run out of ingredients before midnight on those days because of constantly coming customer.

참고 자료

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