F1 MARKETING
- 최초 등록일
- 2013.09.30
- 최종 저작일
- 2013.04
- 58페이지/ MS 파워포인트
- 가격 3,000원
목차
1. Introduction
2. Step1
3. Step2
4. Step3
5. Step4
6. Step5
본문내용
FIA Formula one world championship
= F1 = grand prix racing
The highest level & the longest history
F1 tours 19 countries
3,800,000 spectators / 2,300,000,000 tv audiences
과거엔 단순히 제품의 특징이나 제품이 주는 이익을 나열하는 마케팅이 만연했지만 요즘 트렌드는 잊지 못할 체험을 제공하거나 감각을 자극하고 마음을 움직이는 서비스가 중요시되고 있다 볼 수 있습니다. 그래서 이번 챕터에선 f1의 경험 마케팅에 대해 소개해 드리겠습니다.
<중 략>
We learned about how f1 conduct their marketing and how marketing manage a profitable customer relationship.
We learned that creating long lasting customer relationships is related to great success.
Finally, we learned building customer relationships captured value from customers to create profits.
참고 자료
http://cafe.naver.com/renaultsports/5
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http://www.formula1.com/teams_and_drivers/
http://www.planetf1.com/
http://en.espnf1.com/
http://blog.naver.com/idcrew123?Redirect=Log&logNo=60186639541
http://www.caseynealracing.com/
http://www.scribd.com/doc/37155342/9/Summary-of-Market-Segmentation
http://www.justmarketing.com/news/February-2012/REXONA-AND-CLEAR-SPONSOR-LOTUS-F1-TEAM/
http://www.formula1.com/
http://www.bbc.co.uk/sport/formula1/2013/results
http://www.pitpass.com/http://www.sportsworldi.com/Articles/LeisureLife/Article.asp?aid=20130924023145&OutUrl=naver
http://www.koreangp.kr/html2013/
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=106&oid=018&aid=0002671130
http://liamsmarketingandprblog.blogspot.kr/2013/03/marketing-strategy-formula-1-in-america.html
http://racingahead2008.blogspot.kr/2008/11/objective-objective-of-this-report-is.html
http://www.koreangp.kr/
http://blog.naver.com/sag_sag?Redirect=Log&logNo=120103884194
http://foto.sportschosun.com/news/ntype2_o.htm?ut=1&name=/news/life/201003/20100319/a3s77131.htm
조상필 ·정철 · 안광일, 「해외 F1 자동차 경주장 주변 지역 개발사례 분석 및 시사점」, 리전인포, 2010