티켓몬스터의 마케팅분석(영문)
- 최초 등록일
- 2013.10.06
- 최종 저작일
- 2013.07
- 26페이지/ MS 파워포인트
- 가격 3,000원
목차
1. Social commerce
2. Ticket monster
3. SWOT analysis
4. Profit structure
5. Solution
본문내용
In 2008, Groupon made the business model of first social commerce as a group purchase
<중 략>
This model is that Group purchase web site and social network combine each other.
If minimum purchase quantity satisfies, customers can get a discount big time.
On a Commerce web site, customer’s behavior of purchase, reviews and evaluation are reflected in customer’s own social network, automatically.
These things are shared with customer’s friends who visit a social network like facebook, twitter.
<중 략>
Opportunity
- Customers satisfaction to discount coupon
- Increase using smart phone user
THREAT
- Low barriers to entry, excessive competition
- Defect SNS to construct customer
connecting method.
참고 자료
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