Nintendo The time for innovation
- 최초 등록일
- 2013.10.07
- 최종 저작일
- 2013.06
- 16페이지/
MS 워드
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Nintendo’s History
2. Nintendo’s Strength
3. Nintendo’s Weakness
4. Nintendo’s Core competency and resulting competitive advantage
5. Nintendo’s opportunity
6. Nintendo’s threat
7. Nintendo’s successful strategy
8. Nintendo’s failure
9. Discussion Question
본문내용
Nintendo was founded as a ‘Hanafudo company in late 1889. Based in Kyoto, Japan, the business produced and marketed hanafudo. When the company realized the limitations of the card game business in 1960’s, Nintendo moved to toy industry.
In 1983, Nintendo launched the Family Computer (commonly shortened "Famicom") - internationally known as Nintendo Entertainment System (NES) -, a home video game console with its most popular arcade titles. Nintendo also developed a logo with a red oval around its name. In 1985, Nintendo launched NES in North America accompanied by Super Mario Bros., one of the best-selling video games of all time. Despite the existence of rivalry in the market, SNES considerably outsold the competitors’ products, until the emergence of SONY’s PlayStations series.
<중 략>
DQ 3. If you are a CEO of Nintendo, what would you do in order to get out the current poor situation?
The two way process can be possible to beat the poor situations of Nintendo. One approach is about the entrance toward current trendy game industry. The entire game industry now has some trend word like ‘free’, ‘open source’, and also ‘ubiquitous’. It definitely sure that the current trends in game industry are the completely opposite against the operating policies of Nintendo. Nintendo’s ‘non-open sourcing game’, ‘non-free game’ policies were chosen the main reasons for its current situation by analysts. Therefore
참고 자료
없음