CJ FOODVILLE Company Analysis “SWOT”
- 최초 등록일
- 2013.10.17
- 최종 저작일
- 2013.02
- 31페이지/
MS 워드
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. What does 'CJ Foodville' mean?
2. Trend
3. Strategy of CJ Foodville
4. Industry Analysis
5. Family Restaurant Industry
6. Competitor Analysis
7. Solution
본문내용
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the family. Generally, in the large store which takes about 300~600(m2), there are some place for the parking. Also it refrains from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
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(3) Effect on CJ Foodville
- Advertisement on potential foreign customers.
For CJ, it is also a good way to advertise their products easily to global customers. As in-flight meal is provided to many foreign passengers, who can be CJ's potential customers in global market, it could be a very useful tool for CJ to use it as a way of attracting customers on CJ brands.
- New Cash Cow
Compare to the growth rate of in-flight meal business, the market is not saturated .There are only two companies involved and if CJ successfully enter this business it is likely to open new business model for CJ.
참고 자료
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