태국 자동차 산업 환경의 분석 (english)

소개글

태국 자동차 시장에 대하여

Benefit, cost, risk 위주로 분석을 한 자료입니다.

불특정 기업이, 태국의 자동차 시장에 진입을 할 것인가에대한 전략을 세우기 위해 필요한 자료입니다.

마이클 포터의 다이아몬드 모델 또한 고려하였습니다.

A+ 를 받은 자료입니다~

목차

1.Why Thailand?

2. Analysis of business environment of Thailand.
2.1 Benefit
2.2 COST
2.3 RISK

3. Conclusion

4. Lesson learned / your personal thoughts

본문내용

The initial motivation for choosing Thailand is my memory of trip to Thailand. During my trip to Thailand I’ve seen some interesting scene. It is that the most of car in Thailand are Japanese product : mostly Toyota, Isuzu, Honda. Seeing it, I wonder why other automobile companies are almost not existing in Thailand. Also, I want to know the possibility of success if other automobile company enter into Thailand. Starting from this idea, I started to search for business environment of Thailand especially for automotive industry.
- Attractiveness of Thailand for business.
Thailand has high possibility for being hub of automotive industry in Southeast Asia and more over the World. Thailand’s automotive production ranking in the world is getting more high gradually. It was ranked in 15th in 2006, 12th in 2010, 10th in 2013. Of course, Thailand is number one automotive producer in ASEAN. The reason for this possibility is first, Japanese automobile company’s huge and steady investment.

참고 자료

Noor Azlan Ghazali, 2011, 「Thailand Automotive Cluster」 Document is at http://www.isc.hbs.edu/pdf/StudentProjects/ThailandAutomotive2011.pdf
Mrs. Hirunya Suchinai, 2012, 「Thailand Business Environment and Investment Policies」, Document is at http://www.boi.go.th/upload/content/HirunyaKorea54478.pdf
Kaoru natsuda and John thoburn, 2011, 「Industrial Policy and the Development of the Automotive Industry in Thailand」 Document is at http://www.apu.ac.jp/rcaps/uploads/fckeditor/publications/workingPapers/RCAPSWP115.pdf
「Domestic Car sales and Car Exports」, Document is at http://www.thaiwebsites.com/carsthailand.asp
THAILAND BOARD OF INVESTMENT, 2012, Thiland automotive industry
Christopher W. Runckel, 2013, 「several southeast Asian country announced New Minimum wage at the beginning of the year 2013 , Document is at http://www.businessinasia.com/asia/minimumwage/MinimumwagesinAsia/minimumwageinasia.html
이재호, 2007, 「태국의 주요 FTA 추진정책과 자동차 산업 전망」 , 『지역경제포커스』 , 제19권 1호 (2007) , 113쪽
김희경 , 2011 , 한국경제 , 「포퓰리즘으로 탄생한 잉락 정권 태국 경제 안개속으로」 ,http://www.hankyung.com/news/app/newsview.php aid=2011070779641
박영선, 2012, KOTRA globalwindow.org , 「태국, 교통인프라에 666억 달러 지출 예정」, http://www.globalwindow.org/gw/overmarket/GWOMAL020M.html BBSID=10MENUCD=M10103UPPERMENUCD=M10102MENUSTEP=3ARTICLEID=2156050ARTICLESE=20302
KOTRA, 2013, 「태국투자입지여건」, Document is at http://www.globalwindow.org/quasarjsp/inc/gwdownloadpdf.html fileName=/gwfiles/NationPDF/101083/1010834125011703.pdf and can be accessed through 「해외투자진출정보포털」 at http://www.ois.go.kr/portal/page pageid=93,721472dad=portalschema=PORTALpdeps1=countrypdeps2=nationcd=101083id=5011693