[마케팅] Case Analysis - 버거킹
- 최초 등록일
- 2013.11.14
- 최종 저작일
- 2009.12
- 3페이지/
한컴오피스
- 가격 1,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
마케팅 케이스 분석으로 '버거킹'에 대한 레포트입니다.
버거킹의 바이럴 마케팅이 어떻게 효과를 볼 수 있었는지에 대해 분석해 보았습니다.
영어로 진행했던 수업이라 레포트도 영어로 작성하였습니다.
레포트 작성에 많은 도움이 되었으면 좋겠네요.
목차
1. What are Burger King's communication objectives for its target audience?
2. With its focus on the "super fan." does BK risk alienating other customers? What are the implications of this?
3. Why is viral or buzz marketing effective? Analyze the design of the Subservient Chicken Web site's message, including content, structure, and format. What can you conclude from this analysis?
본문내용
1. What are Burger King's communication objectives for its target audience?
∘Its communication objective was primarily:
-To increase the market share by increasing brand image in front of consumers
-To target larger consumer segment
-To project itself as high quality and premium brand
2. With its focus on the "super fan." does BK risk alienating other customers? What are the implications of this?
Burger King gets outspent in multiples by McDonalds advertising. They also get lots of competition for Wendy's, Sonic etc. Every dollar in advertising has to be as productive as possible.
참고 자료
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