New Consumers Characteristics(Seth Godin 『The Tribes We Lead』)
- 최초 등록일
- 2013.12.04
- 최종 저작일
- 2013.09
- 25페이지/
MS 파워포인트
- 가격 1,500원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. “The Tribes we Lead”
2. “How to start a movement”
3. “How cognitive surplus will change the world”
본문내용
The factory has changed mass production in the whole world.
Limitations : Ever-cheaper labor Ever-faster machines
<중 략>
1. A Primary performer should remember the importance of nurturing your first few followers as equals.
2. Not only the primary performer but also the first few followers are applicable to leadership.
3. If you really care about starting a movement, have the courage to follow and show others how to follow.
<중 략>
consumer of smart digital generation that do easy and fun production activities for share and co-exist.
Prosumer refers to the active consumer that directly participate in product planning, design, advertising and sales process to create outcome.
참고 자료
http://m.mt.co.kr/new/view.html?no=2010030213194859376
요즘 소비자는 ‘신프로슈머·소셜슈머·큐레이슈머’, http://www.asiae.co.kr/news/view.htm?idxno=2012040410243903106
우샤히디, 사회 커뮤니케이션 도구로 만든 사회의 작은 변화, http://slowalk.tistory.co,/1154
스마트 쉐어러,http://m.mt.co.kr/new/view.html?no=2010030213194859376
요즘 소비자는 ‘신프로슈머·소셜슈머·큐레이슈머’ ,http://www.asiae.co.kr/news/view.htm?idxno=2012040410243903106
1% 소비자를 노려라-마이크로 트렌드 온라인 소호몰 인기, http://isaiah60.egloos.com/3779921
consumer tribes ,http://www.slideshare.net/mdruker/consumer-tribes-and-the-benefits-of-marketing-to-them-10975851
녹색소지자연대.http://m.mt.co.kr/new/view.html?no=2010030213194859376
Ted, http:// www.ted.com