월트디즈니사 기업분석(영문)
- 최초 등록일
- 2013.12.06
- 최종 저작일
- 2013.12
- 17페이지/ MS 파워포인트
- 가격 1,000원
목차
1. History
2. Industry analysis
3. Key Success Factors
4. Marketing strategy and implementation
5. Analysis of the marketing challenge
6. How they can overcome the challenge
7. Any other points of interest
본문내용
Founded on October 16, 1923, by Walt and Roy Disney as Disney Brothers Cartoon Studio
Established as leading American animation company and diversified business to live-action film, television and travel
1986, expanded divisions to theater, radio, music publishing, and online media
Now is one of the largest studios in Hollywood, owns and operates broadcast television networks like ABC, Disney, ESPN, and owns and licenses 14 theme parks around the globe.
참고 자료
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