H&M 마케팅 전략
- 최초 등록일
- 2013.12.18
- 최종 저작일
- 2013.08
- 24페이지/
MS 파워포인트
- 가격 4,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
마케팅 관리 H&M 마케팅 전략 발표자료 입니다.
목차
1. INTRODUCTION
2. MARKETING OPPORTUNITIES
1) THE COMPANY
2) THE COMPETITORS
3) THE CONSUMERS
3. MARKETING MIX
1) PRODUCT
2) PRICE
3) PLACE
4) PROMOTION
4. RECOMMENDATION
본문내용
INTRODUCTION
Hennes&Mauritz AB (H&M) is a multinational company, founded in 1947 by Erling Persson in Västerås Sweden, which currently has about 104,000 employees and owns over 2,900 stores spread across more than 49 countries. H&M was initially called Hennes, the Swedish word for “hers”, which sold only women's clothing. The company was renamed to Hennes & Mauritz in 1968. Since then, H&M has introduced new range of products of men’s wear, children’s wear, accessories, cosmetics, and home furnishings. Its business concept, offering fashion and quality at the best price, leads to continuous development of the company.
참고 자료
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