Pepsi - Cola Analysis

목차

01 Introduction
02 Pepsi brand Analysis
03 Failure case
04 Competitor Analysis
05 Problems Analysis
06 Suggestion

본문내용

Pepsi was first introduced as "Brad's Drink in New Bern, North Carolina, U.S.A, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.
Pepsi is a carbonated soft drink that is produced and manufactured by Pepci CO.
it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961.
Pepsi Co acquires Tropicana Products from Seagram Company Ltd in 1998.

The Pepsi logo, just like the world’s favorite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet.
The Pepsi logo is three dimensional in nature. It comprises of a globe painted with two completely opposite colors complimented with a swirl in the center that separates the two disks of the globe.
The beauty of the Pepsi logo is hidden in the use of two distinct and contrasting colors.
The new design featured a “smile”, with a less formal rounded lowercase typeface

참고 자료

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