프리미엄 아이스크림 시장 SWAT, STP, 4P분석

목차

1. Project Introduction
2. Market and Customer Analysis
3. SWOT Analysis
4. Competitor Analysis
5. Segmentation, Targeting, Positioning
6. 4P Strategy
7. New Marketing Strategy-4p

본문내용

프리미엄 아이스크림 시장 전체도 성장하고 거기서 대부분의 주류 기업들도 성장하고 있는 추세임 – 이렇게 발표
Premium ice cream market trends in the improvement of living standards and well-being as high as 20% annually while meeting showed growing maturity in the market is now the turn of the previous year in 2005, showing a similar situation, growth slowed down somewhat. However, many consumers are interested in wellness and diet conforming to the needs new menu, steady increase with the launch of the café store, etc. Consumer is continually being expanded.

<중 략>

1. Product marketing & development by Korean wellbeing trand

1)Existing products marketing
Ex) Yogurt Sinless Sans Fat

2) Suitable for wellbeing trend and good for your health Product development by adding the mix-in
Ex) Wine, Raspberry, Rubus coreanus Miquel, Mandarin ect. Mix-in
2. Satisfactory quality by high quality
1) Create ice cream in stores: Hygienic quality assurance
2) Mix-in: Disposed of immediately after the expiration date -> Guaranteed freshness

참고 자료

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