[Marketing Strategy Management Case11 질레트] - 질문과 답변(영어 버젼), A++보고서
- 최초 등록일
- 2014.01.12
- 최종 저작일
- 2014.11
- 1페이지/
MS 워드
- 가격 2,000원
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목차
1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet shaving market come to an end? Explain.
2. What do you make of the battle between Gillette and Schick? Is the battle of one-upmanship good for either company?
3. What actions would you recommend over the next five years that would help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program decisions would you recommend? Should Gillette be worried about Schick? Explain.
본문내용
1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet shaving market come to an end? Explain.
A) Gillette’s product innovation seems very good. It continuously develops new product to market like do-it-yourself permanent-wave kits and refillable ballpoint pens, Cricket disposable lighters, Trac2 Razor, and Atra-razor. Throughout these innovative new products, Gillette overcomes adversity as well as takes a position of leading company.
Although there’s a little risk, Gillette is not a victim of its own success. Early stage of the Sensor family appears into market, it led to the gradual decline of the Arta and Trac 2 systems. However, despite this decline, the Atra and Trac2 continued to occupy decent market position worldwide.
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