도요타 세계화 전략 사례 분석.
- 최초 등록일
- 2014.01.30
- 최종 저작일
- 2014.01
- 22페이지/
MS 파워포인트
- 가격 1,000원
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목차
1. Toyota’s global odyssey
2. Toyota’s FDI
3. The recent status of Toyota's North American FDI
4. FDI strategy
5. Why FDI ?
6. Pattern of FDI
7. Process of FDI
8. Czech Republic
9. Reference Materials - Volkswagen In China
10. Problem
11. Volkswagen-process
12. Volkswagen-issue
본문내용
Foreign Direct Investment The Globalization of Toyota
About Toyota 1947 Predicting to capture 15% of the global market Unfamous 100,000 cars a year World 3rd largest 6.9 million cars a year 2003 2010 Toyota’s global odyssey First exporting began in the late 1950’s to the U.S. but withdrew in 1964. Thanks to the rise of the oil prices, by 1984 Toyota was exporting 1.8 million cars a year. Toyota’s FDI By 2002, Toyota built more plants also in Europe (U.K, France, Czech) Import Barriers → Foreign Direct Investment In 1988, Toyata’s first plant opened in Kentucky
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