신한생명 경영전략 및 마케팅전략 발표자료

소개글

카이스트에서 경영전략 시간에 사례발표로 사용했던 과제PPT 입니다.
신한생명을 타겟으로 하였으며
7D,5D를 포함한 기업환경분석,Business strategy, Corporate Strategy를 모두 포함한 내용입니다.

목차

1.Overview
2.Environments
3.Business Strategy
4.Corporate Strategy
5.Suggestions

본문내용

Demographic
Low birth rate and aging population
The number of potential customers expected to decrease
Rapid changes to aged society should expand the pension market
- Role of private insurance will increase for supplementing public pension

Economic
Low interest rate over a long period of time
Profit decrease due to falling operating returns
Increasing Insurance frauds and cancellation before maturity because of economic recession

Political/Legal
Reinforcement for tax system and sales regulation
Sales decrease from product competitiveness decline
(ex. The abolition of non taxable income from insurance)
Financial supervisory agency policy for consumer protection
(ex. Expansion of comparison public notice, mandatory happy call)

<중 략>

SLI & SKT : “ launched Shinhan T annuity insurance”
- Support communication expense to new subscribers

SLI & Samsung SRA asset management
- Invest SLI capital to London office building

SLI & National Cancer center : Patronize children with cancer

SLI & educational institution
- Provide TOEIC, English conversation course and Children education service etc.

참고 자료

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