Sullivan Auto 서비스 마케팅 전략 영문 발표
- 최초 등록일
- 2014.02.04
- 최종 저작일
- 2012.06
- 14페이지/ MS 파워포인트
- 가격 3,000원
목차
1. The sullivan Family
2. Approaching to the Problem
3. Solutions
4. Option Discussion
본문내용
in 1983, purchased a small ford
dealership
renamed it as ‘Sullivan’s Auto world’
built it up to become one of the best known in the metropolitan area
- moved to the new location
- had worked part time in sullivan’s Auto world (secretarial, bookkeeping, service writer)
- obtained bachelor’s degree in economics, and take MBA degree in health care management
- worked as an executive assistant in teaching hospital
- worked as assistant director of marketing in Heritage hospital
Approach to car sales had emphasized promotions, discounts, and deals in order to maintain volume
Her responsibilities included designing new services, complaint handling, market research, and introducing an innovative day care program
<중 략>
Inseparability of production, consumption, and labor intensity
Inadequate services to intermediate or internal customers
Communication Gaps
1. Failure to deliver promises made
2. Failure to keep a customer informed
3. Failure to communicate in a manner the customer can understand
4. Failure to listen
참고 자료
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