Hospitality Marketing. Consumer behavior. Personal factors and Interpersonal factors
- 최초 등록일
- 2014.02.06
- 최종 저작일
- 2014.02
- 5페이지/
MS 워드
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1.Part One
2.Part two
3.Expectations
4.Motivation
5.Personal factors
6.Interpersonal factors
7.Reference
본문내용
Customer behavior is the way that customers choose, use, and behaves before and after they have purchased hospitality and travel services. There two types of factors which include personal and interpersonal and they influence the behavior of individual customers. Personal Factors which are the psychological characteristics of the individual customers combine Needs, Wants and Motivation, Perception, Learning, Personality, Life-style and Self-concept. Customer needs are the foundation of marketing. What customers would like to have with satisfying is important to long term success. These factors can also be used simply to get through customers’ perceptual screens. Also, the understanding of human motivation is essential to knowing how customers become aware of their needs. Customers use their five senses; sight, hearing, taste, touch and smell to size up hospitality and travel services and the industry’s promotional message. This sizing-up process is known as perception.
참고 자료
http://wiki.answers.com/Q/What_are_the_interpersonal_determinant_of_consumer_behavior#slide=1&article=What_are_the_interpersonal_determinant_of_consumer_behavior