H&M의 마케팅 분석

목차

[1]Why we chose H.M ?

[2]What is H.M ?
1.H&M’s business concept
2.H&M Seven important core factors
3.H&M growth target
4.H&M expansion strategy
5.H&M sales/ net profit / brand value

[3]H.M Analysis
1.STP - Segmentation, Targeting and Positioning
2.4P – Product, Price, Place and Promotion
3.SWOT – Strength, Weakness, Opportunity and Threat

[4]SWOT suggestion
1.H&M Problems/ solution

[5]Competition between H&M and ZARA FOREVER21

[6]Conclusion

본문내용

Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all over the world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
H&M business concept is
to give the customer
unbeatable value
by offering fashion and quality
at the best price
H&M’s own designers
interpret the latest fashion trends and create collections
that are accessible to all

참고 자료

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