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브랜드관리,델,델분석,실패분석,Suggestion

목차

1. Current Problem
2. Brand Knowledge
3. Brand positioning
4. Brand Marketing
5. Growing

본문내용

Dell Inc. is an American multinational computer technology corporation.

II. One of the largest technological corporations in the world
(103,300 people worldwide)

III. Dell is listed at number 44 in the Fortune 500 list

IV. The third largest PC vendor in the world after HP and Lenovo

<중 략>

-DELL has problem of late entering the product in market like tablet PC. So, our team suggest launching "Delblet". But Delblet's entering into the market is also late. Is Launching Delblet good for DELL's image?
-DELL has a positive image in SMEs PC markets. But we suggest to lessen existing product line. Is it a possible solution to DELL?
-DELL has low brand awareness to their customer. To make or revitalize DELL's brand elements, what element should be implemented preferentially?
-How to build good brand image using the DELL's Off-line stores?
-DELL had used Titter to make good relationship with their customer. But the Twitter seems to be inefficient in terms of CRM(Customer relationship management). How can Dell maximize good customer relationship using Twitter?

참고 자료

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