spa브랜드

소개글

소비자행동론,spa브랜드분석,인터뷰기법,스토리텔링,감각적이미지,consensus map

목차

1. Intro; about SPA Brand
2. Interview (5cases)
3. Consensus Map
4. Comparison with other brand
5. Conclusion

본문내용

Abbreviation of Specialty store retailer private label apparel brand
That is, one brand generalize every process from planning, distribution to sale
so the cost from distribution can be removed and as a result, they can supply items with cheap and good quality.
and also, they release the latest, trendy fashion items hiring talented designers or through collaboration with famous designers.

<중 략>

When I get into S.P.A. brand, I feel as if I enter an amusement arcade.
There are very crowded with people and noise, but I’m getting feel better despite this confused environment, because I can enjoy a lot of thing with little money and time.
And then, let’s look for something that makes me happy.
I can see the latest fashion items here and there like fast food which is served in 3 minutes. It’s just like fresh sushi passing in front of me. The very latest, trendy and pretty items.
However, those probably will be just pretty mops if I wear it some times like already passed, stale sushi.

참고 자료

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