스와치 성공 사례 분석
- 최초 등록일
- 2014.05.16
- 최종 저작일
- 2013.11
- 20페이지/
MS 파워포인트
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Q1 Swatch’s Key Success Factor
2. Q2.1 The most critical elements to the brand success
Q2.2 Our thoughts on Clean price policy
3. Q3. Uniqlo’s strategy
본문내용
What elements of the original Swatch marketing plan were most critical to the brand’s success?
Do you agree with the original product strategy, channel strategy, and the promotional strategy?
What about the pricing strategy- what does Franco Bosisio mean when he says that the Swatch is sold at a “clean price?”
Given the huge demand for Swatches (particularly for certain models), did the company make a mistake in not raising the price for some of its styles?
Promotional strategy
Heavy investment (30%of its retail price on AD)
Wide range (From sports sponserships to celebrity endorsement)
Special events (Hang 500ft Swatch on Building
참고 자료
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