MS 워드 
목차
1. Introduction1-1. Introducing Iriver Corp
1-2. Facing the Issue
2. The Environment
2-2. TheUpphase (2000 ~2005)
2-3. Beginning of Reccession (2006 ~ )
3. Analyzing the Decline
3-1. Marketing
3-2. Human Resources
3-3. Corporate Strategy
4. Opinion
본문내용
Iriver’s prename is Reigncom which was established on January, 1990. The establisher, Yang Deok Jun created the business with only 7 employees and 30million KRW of stock. Since 1999, iMP series were developed as Sony ordered and the products were sold in the foreign market with the name, RioVolt. On November, 2000, Reigncom developed multi codec CD players earlier than any other competitors. The product was sold for 6 months and recorded 1st place in the US’s market. After, flash type MP3 player ‘Prism’, ‘Craft’ from Reigncom, recorded first place again in the global market. In 2000, Reigncom had 60% of market share in Korean market and 20% of market share in global market. In 2002, the company created the first music player that plays data play disc ’iDP-100’ along with the first flash memory MP3 player ‘iFP-100’. Also the company established corporate body in Hong Kong. In 2003, Reigncomwas listed company in Kosdaq market.참고 자료
‘How to Fight Against a Giant’ ,Duk Jun Yang, p. 129130, p.176, p.244The Awards of Best HRD 2010, Korean Industrial Human Resource Corporation, p.5556
Data Analysis, Retrieval and Transfer System, for annual reports and balance sheet etc. http://dart.fss.or.kr/
Irivers management (04~10) and its sales, http://www.segye.com/Articles/NEWS/ECONOMY/Article.asp aid=20110411004802subctg1=subctg2=
Iriver pc, blackbox, accessories… and now, hard disks http://www.newstomato.com/ReadNews.aspx no=274256
Irivercounties fall until for 13 quarters, http://news.donga.com/3/all/20121011/50046101/1
It is because of Apple, marketing rather than technology, http://news.mk.co.kr/newsRead.php year=2010no=390328
Management skills of Yang creativity, autonomy and respect http://cafe.naver.com/mymp3/837
Iriver largest shareholder turns to a report fund http://www.etnews.com/news/homemobile/living/19805911482.html
Stealing Irivers core technology, president of Atreeprosecuted, http://www.lawtimes.co.kr/LawNews/News/NewsContents.aspx serial=42141
Iriver, opens a HiFi generation with Astelle Kern http://economy.hankooki.com/lpage/stock/201211/e2012110417202792480.htm
Speaker and Sound devices, focusing on what Iriver does best http://news.heraldcorp.com/view.php ud=20121011000224md=20121014003408AN
Top brands of Korea of 2005 http://economy.hankooki.com/lpage/industry/200512/e2005122914234270260.htm
Apple, where is it going for MP3P http://news.naver.com/main/read.nhn mode=LSDmid=secsid1=105oid=138aid=0000004793
Music industry, 5 years later recording a trillion, growing 2% yearly http://news.naver.com/main/read.nhn mode=LSDmid=secsid1=103oid=015aid=0000854049
Ipod beats Iriver, lost contents while focusing on product http://www.hankyung.com/news/app/newsview.php aid=2010081629311
Studying English by connecting with Iriver http://news.naver.com/main/read.nhn mode=LSDmid=secsid1=105oid=031aid=0000030105
Irivers blog marketing fighting against Apple Biting the Apple http://www.ebuzz.co.kr/news/issue/22839541888.html
Companies of Global Marketing, 20% of US market http://news.naver.com/main/read.nhn mode=LSDmid=secsid1=101oid=011aid=0000063298
Strengthening of global marketing http://news.naver.com/main/read.nhn mode=LSDmid=secsid1=101oid=014aid=0000165589
Iriver’s‘Star’ marketing, doubling marketing investment next year http://news.naver.com/main/read.nhn mode=LSDmid=secsid1=101oid=016aid=0000158233
The Iriver three musketeers, BaeYongJun, Ivy, Kim Taehee http://news.naver.com/main/read.nhn mode=LSDmid=secsid1=106oid=018aid=0000308956
Iriver attack from Apple affects sales, stock prices, profit http://news.naver.com/main/read.nhn mode=LSDmid=secsid1=114oid=024aid=0000009504
Companies lost in memories, what are they doing http://www.zdnet.co.kr/news/newsview.asp articeid=20121025114418
