[영문]BUSINESS STRATEGY OF CARREFOUR SUPERMARKET

소개글

영국 대학교 재학 중 작성한 리포트 입니다.영국 대학교 리포트 형식을 참고하실 수 있을겁니다.

목차

1. Industry Background of Supermarket
2. COMPANY BACKGROUND
3. The 3 mains external affect the environment in business operation supermarket.
4. Industry Analysis: Using Porter’s Five Force.
5. Bargaining power of buyers
6. Threat of New Entrants
7. Cost Leadership-Carrefour
8. Conclusion
9. Referencing

본문내용

- Supermarket (Grocery Store) is a store established primarily for the retailing of food, offering a wide variety of food and household merchandise organized into department and also is a self-service.

- The first store was opened in Memphis, Tennessee, in 1916 by Saunders, American entrepreneur Saunders.

- Supermarkets usually offer products at low prices by reducing the economic margins.

참고 자료

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“Porter's Five Forces”. QuickMBA: Accounting, Business Law, Economics, Entrepreneurship, Finance, Management, Marketing, Operations, Statistics, Strategy. 2010. Web. 23 Aug. 2010. <http://www.quickmba.com/strategy/porter.shtml>.