Red Bull - Marketing problem
- 최초 등록일
- 2014.10.03
- 최종 저작일
- 2014.04
- 26페이지/
MS 파워포인트
- 가격 2,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Marketing problem
2. Experimental design
3. Sample
4. Hypotheses
1) Variables & Questions
2) Data Analysis
5. Strategic Marketing Actions
본문내용
Marketing problem
No.1 Energy drink around the world, EXCEPT….
It’s sales are significantly lower than the competing brand, Hotsix
Make changes to Advertising Strategy
> Inserting a consumer experience rather than a brand history or brand content in the Red Bull advertisement will increase the advertising effect, which will help Red bull increase its sales more than other competing energy drink brands in Korea.
Experimental design & Measures
Effect questions : Likert scale 1-7
Attitude towards the advertisement
I find this advertisement impressive.
I find this advertisement persuasive.
I find this advertisement attractive.
I find this advertisement trustworthy.
I find this advertisement fun.
I am fond of this advertisement.
Attitude towards the brand
I think this brand is superior
The advertisement has a favorable effect on me.
I find this brand attractive
I find this brand trustworthy
I am attached to this brand.
Purchase intention
I will purchase the product in the advertisement.
I feel the product in the advertisement is worth buying.
I am highly likely to buy the product in the advertisement.
참고 자료
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