[영문] 국제경영 P&G의 해외진출에 대해서

소개글

P&G의 해외진출 사례를 시간별로 분석하여 각 시장에 어떻게 진출했고 그 결과 어떤 교훈이 있는지를 정리한 영문 리포트입니다.

목차

1. Introduction
2. The reason why we pick P&G as subject of presentation
3. The most famous company that people don’t know
4. Introducing P&G
5. P&G Brands
6. Global leading company in necessaries industry
7. Outline of PT
8. Timeline history of P&Gs’ overseas expansion
9. “Conqueror of market” – similarity with Mongolian Empire
10. Quick invasion, dominate the market in advance
11. Advantages of cavalry troops – Fast and furious
12. P&G, Adept in adaptation
13. Adaptation in technology
14. Mongolians always use local technology to conquer specific region
15. Adaptation in local market
16. Faithful to the basic – the fundamental virtue of P&G
17. Basic I – product
18. Strong troops
19. Basic III – Local market
20. Understands of local environment
21. Basic II – customers’ need
22. Know-Hows to win the battle

본문내용

2. Understanding P&G global expansion case along the timeline of History of P&G
A. Japan 1960s
i. Background (of overseas expansion)
1. Opening new market
A. In the end of 1960s, as Japanese government was planning to ease a regulation on foreign capital, P&G considered it as an opportunity to enter the Japanese market. In September 1970, a new regulation on foreign capital which, allowed foreigners to own a firm’s share up to 50%, had been enacted.
2. Promising market
A. The market was predicted to grow 15% annually. The growth was boosted by two reasons.
i. Cultural reason – in Japan, women take responsibility of most housework and it’s usually their role to decide to buy consumer goods. Japanese women had very high sense of hygiene. Therefore, soap, detergent, personal hygienic goods usage per person was more than twice of the ones in Europe and the North America.

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