코웨이 독일 진출 전략
- 최초 등록일
- 2014.12.08
- 최종 저작일
- 2014.12
- 3페이지/
MS 워드
- 가격 1,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Company Description
2. Value Proposition
3. Brand Image / Concept
4. Sources of Revenue
5. Sources of Costs
6. County Selection (Opportunities and Threats)
본문내용
Company Description
Coway was established in 1989. Since then, the company has been dedicated to researching and developing environmental solution, particularly wellness appliances and general living standards.
Coway provides goods and services which include home appliances, cosmetics, home-care business. Also, Coway takes an active role in hydrological environmental sector.
Since birth, Coway has continued its profile as the market leader in the sector. Coway is a market leader in the manufacture and distribution of home wellness appliances. The company's focus is on health and well-being.
Value Proposition
Coway's competitive advantage is combination of innovative design, reliable products and high-technology manufacturing and collaboration with partners and customers.
참고 자료
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