랄프 로렌 PPT

목차

1. Brand Value by Interbrand
2. Branded House
3. Profile of
4. Brand Architecture
5. Entering Korean market– How and When

본문내용

Profile of RALPH LAUREN
1. History of RALPH LAUREN
1967 Started Polo Label necktie business
1968 Launched Polo Men’s wear
1969 Got in New York’s Blooming Dales department store
1972 Launched Polo Shirt and Ralph Lauren Women’s wear
1978 Launched the very first Perfume
1981 Opened the first abroad store in London
1983 Launched Ralph Lauren Home
1990 Launched Polo Golf
1993 Launched Polo Sport and RRL
1994 Launched Purple Label
1995 Launched Ralph Lauren Paint

참고 자료

forums.thefashionspot.com
http://en.wikipedia.org/wiki/Ralph_Lauren_Corporation
http://www.ralphlauren.co.kr/about-ralph-lauren/landing
http://trenddiary.tistory.com/40
http://www.istyle24.com/Zine/ZineView.aspx?BoardNo=343&currentPage=
www.ralphlauren.co.kr
http://cargocollective.com/xvx/Marketing-Ralph-Lauren-Brand-Analysis
http://global.ralphlauren.com/en-us/about/philanthropy/pages/default.aspx
http://seekingalpha.com/article/1155321-can-ralph-laurens-new-initiatives-translate-to-faster-earnings-growth
http://www.ralphlaurenhome.com/default.aspx
http://en.wikipedia.org/wiki/Ralph_Lauren_Corporation
http://www.asiae.co.kr/news/view.htm?idxno=2012052109231905200
http://www.rttnews.com/1368807/polo-ralph-lauren-to-buy-south-korean-distribution-license-from-doosan-for-47-mln.aspx