시장조사 베트남 하노이 커피 시장 조사

소개글

베트남 하노이의 커피 시장 현황과 국내 프랜차이즈 진출현황 등을 보실 수 있습니다.

목차

1. The Development of Vietnamese Cofee Industry
1.1. Overview of Vietnam coffee industry
1.2. Strengths and weaknesses of Vietnam coffee

2. Coffee Franchising in Vietnam
2.1 Local coffee franchisors
2.2 Foreign coffee franchisors

3. Registration for foreign commercial franchise in Vietnam
3.1 Competent authorities
3.2 Procedure for registering domestic commercial franchise

본문내용

1.THE DEVELOPMENT OF VIETNAMESE COFFEE INDUSTRY
1.1. Overview of Vietnam coffee industry
Unit
Year 2008 2009 2010 2011 2012
estimate
Area 1,000 ha 525.1 527 548.2 550 600
Yield Tons/ha 1.99 2.16 2.09 2.18 2.44
Production (beans) 1,000 tons 996.3 1,080 1,170 1,560 1,650
Thanks to its fertile soil and favorable climate, Vietnam can be considered one of the most suitable lands for growing coffee. The coffee tree was first entered Vietnam in 1857 planted in Ninh Binh and Quang Binh Province. Then in 20th century, it also planted in Nghe An province. Since 1920 and favored by nature, the Western Highland of Vietnam, is an ideal place for growing Robusta coffee as it has basaltic red soil with high natural fertility and thick soil layers. Nowadays, Western Highland of Vietnam is the major coffee region. Besides, many other provinces in Northern area such as Son La, Dien Bien with the altitude from 600-800m are also the perfect places for Arabica coffee.

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