Nestle's History/Brand/Products, Nestlé’s strengths and weaknesses,Restructuring Perrier, Finding new markets
- 최초 등록일
- 2015.03.10
- 최종 저작일
- 2014.12
- 9페이지/
어도비 PDF
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
목차
1. Introduction
2. History/Brand/Products
3. Case analysis “Divesting Perrier?”
4. What are the external forces that are influencing Nestlé’s strategy
5. What are Nestlé’s strengths and weaknesses?
6. What are Perrier’s strengths and weaknesses?
7. Restructuring Perrier (Pros/ Cons)
8. Relocating Perrier outside of France
9. Finding new markets
본문내용
1) What are the external forces that are influencing Nestlé’s strategy?
There are several external factors or forces that are influencing Nestlé’s strategy. One of the main forces that are influencing Nestlé’s strategy regarding the status of Perrier, one of Nestlé Waters’s subdivisions, is the French government. The cultural differences in labor regulations and the presence of strong labor unions in France is hindering the strategy of Nestle and their decision on how to handle Perrier’s dwindling profits and success. The strength assigned to labor unions in France, like the CGT, affect the way that Nestle carries out business and focuses on strategy. The French government has to be sure that the labor
unions are pleased, while also trying to maintain a healthy relationship with Nestle so that both parties are pleased with operations and conditions.
The opposition of the CGT (labor union in France) is also influencing the strategy that Nestle is trying to implement. Without the agreement of the CGT, Nestle would not be able to move on in trying to restructure the company.
참고 자료
http://www.nestle.com/asset-library/documents/library/documents/annual_reports/2012-annualreport-en.pdf
http://www.nestle.com/aboutus/keyfigures
이 자료와 함께 구매한 자료
네슬레,커피시장,커피산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swo.. 20페이지
커피머신,커피시장,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,s.. 53페이지
네스프레소 캡슐 커피 시장 마케팅 전략 30페이지
네슬레 한국 진출 실패 사례 분석 13페이지
마케팅 보고서 50페이지