[A+영문레포트] 이케아의 글로벌화 과정, 마케팅,현지화전략
- 최초 등록일
- 2015.05.01
- 최종 저작일
- 2015.02
- 6페이지/
MS 워드
- 가격 2,500원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
소개글
이케아의 초기사업부터 글로벌 기업이 되기까지의 과정,
특히 현지화전략에 관한 사항을 중점적으로 다뤘습니다.
모두 영문으로 작성되어 있으며 다시 한번 검토하여 업로드 합니다.
완성도 높으며 특별히 수정할 부분 없습니다.
목차
1. Introduction
2. Executive Summary IKEA
3. How did IKEA manage to go from local to global?
4. Which strategy and objective did the company follow to be today’s most successful retailer on the home furniture market?
5. How did IKEA go from local to global?
6. IKEA’s Global Strategy:
7. What were IKEA’s strategies and objectives to grow global?
8. Conclusion
본문내용
Introduction
Nowadays there are a lot of businesses around the world, which are expanding and going global. This means, if you want to build your own business you have to come up with an unique idea, like the founder of IKEA did, otherwise you might end up failing. Besides creating a unique product, you have to know, what kind of customers are going to be your target. The company needs to study the customer’s needs, habits, culture and traditions. Furthermore, if you want to go not only local, but global, you have to understand the market you are about to enter.
Trade barriers and tariffs decreased during the last decades, which enhanced competition in every industry. A corporate strategy with fixed objectives became an essential key to success. Buying patterns of consumers have changed which makes it crucial to adapt business strategies to stay competitive in a globalized world. . It has become such global that different local cultures meet one another and interact. Instead of national identities, there exist world citizens with collective identities who create common markets and complicated networks of relations.
참고 자료
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