[영어저널]이케아의 성공요인, 이케아의 물류적 성공, 이케아의 전략,'Logistics dinosaur IKEA'
- 최초 등록일
- 2015.06.25
- 최종 저작일
- 2015.04
- 3페이지/
한컴오피스
- 가격 1,500원
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본문내용
Last year, One of the leading furniture exporter company IKEA steppted foot in Korean furniture market. IKEA launched first store in the city of Gwang-myeong, gaining huge popularity from consumers. According to the Dae-jeon Times, IKEA store in Gwang-myeong takes 42,000 people, 13,500 cars per a day in case of the weekend and public holiday. IKEA is gaining popularity and causing tension on Korean furniture industry. So, what makes consumers so crazy about this brand? The reason is IKEA produces low prices with high quality oh their furniture. How can IKEA to supply the furniture so cheaply?
참고 자료
http://www.daejonilbo.com/news/newsitem.asp?pk_no=1165107#url
http://www.thescoop.co.kr/news/articleView.html?idxno=8023
http://news.mt.co.kr/mtview.php?no=2014081807591215203&type=&&VR
http://sclplus.com/review/?p=11244
http://cafe.naver.com/gsnuscm/32