홍콩의 청바지 쇼핑몰 판매 전략

목차

1. INTRODUCTION
2. About Brand
3. MultiShop & Exhibition
4. Spring 2016 Collection
5. Produce a sales strategy

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INTRODUCTION
“THE BELLCHASSE”
The term ‘apparel’ or ‘garment’ would include ready-made garments as well as knitwear/hosiery. The garment industry is classified as those establishments which cut and/ or stitch/ make up garments out of woven or knitted fabrics without being involved in the manufacture of fabrics.
All these garments can be broadly classified into 3 categories.
Formals, Casuals and Designers. Formal range of garments refers of those dresses, which are worn at offices and other sober places of visit. Casual garments refer to that breed of dresses whose styles are generally nonconformist with normal features of over sized pockets, pockets with flaps, larger front buttons, loose fit etc. Designer garments refer to the line of dresses which are worn at parties, joyous gathering such as weddings, receptions where general code of dress is not specified and has limited editions of a sampling cater to a small segment, Denim garments come under the category of semi-formal wear.

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