(영문) 핸드백브랜드 코치 (coach) 의 역사와 생산테크닉, 타켓소비자, 플래그쉽 스토어 분석
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- 2015.11.25
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- 2011.04
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소개글
영문으로 작성된 핸드백 브랜드 Coach 관련 자료입니다.
목차
1. Time Line .
2. History of the Company.
3. Products (Small bag, Satchel, Hobo).
4. Manufacturing Technique/ Production
5. Customer Services.
6. Target Customer
7. The Flagship Store
8. Personal Opinions and Comments.
9. Bibliography
본문내용
2. History of the Company
Coach is a modern classic American accessory brand, and represents the
American luxury brand. Coach’s products made today have the same clarity of design
and precision of craft as one made 70 years ago.
Coach was founded in 1941 by Lilian Cahn and Miles Cahn as a small family-run
workshop. In a Manhattan loft, six skilled leather workers handcrafted a collection of
leather goods, such as purses and pouches, with high quality skills which were handed
down from generation to generation.
In 1962, Bonnie Cashin, one of the most successful fashion designers, who was
signed by Miles Cahn, produced a flat leather bag which was inspired by a standard
shopping bag. This contributed to bringing Coach into a new era of design with
demanded function. She also introduced another hit in the early 70s with the sporty,
utilitarian “Duffle Sac.” She made the leather tender, stronger, and made it possible to
prevent the discoloration of the leather by using an innovative method of leather
processing.
참고 자료
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