(영문에세이-리포트)캐나다의 한 서적 출판사의 어려움을 이겨내기 위한 방법
- 최초 등록일
- 2015.12.05
- 최종 저작일
- 2015.12
- 6페이지/
MS 워드
- 가격 3,000원
![할인쿠폰받기](/images/v4/document/ico_det_coupon.gif)
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본문내용
Q1. For George Spaulding, there are two significant problems involved in increasing profits: the relatively higher production costs of publishing in Canada, and the limited market abroad, especially in the U.S., for books themed around Canadian culture. To increase profitability, I would recommend that the publisher export a broader diversity of books and concentrate on expanding his foreign market beyond the U.S. to other countries.
Due to Government restrictions on foreign ownership of the Canadian publishing industry, Spaulding’s company lacks the capital to expand its markets, loses potential sales in other countries’ markets which restricts his economic of scale.
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Q2. The Government should protect the publishing industry in order to foster the continued development of the Canadian national identity and its cultures. In the short term (i.e., within 10 years), the Government should implement two instruments of trade control: quota and “buy local” legislation. In the long term, Government should apply other instruments, such as tariffs, and aid and loans.
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