Four Seasons Hotel Hospitality Marketing

소개글

영문자료

홍콩에 있는 Four Seasons Hotel (포시즌스호텔) 에 대해 설명했고

이 호텔이 경쟁업체들보다 더 나은 발전을 위해 어떤 변화가 필요한지 알아봤다.

목차

1. Introduction

2. Current Situation

3. Opportunity

4. Change Required

5. Recommended Actions

6. Conclusion

7. Appendices
a. SWOT analysis
b. PESTE analysis
c. Porters Five Forces Analysis
d. Competitors’ Major Strengths and Weakness
e. Position Map
f. Competitor Footprint Analysis

본문내용

1.0 Introduction
Four Seasons Hotel is known as one of the best and luxury hotel in Hong Kong. As part of the prestigious International Finance Centre, it offers directed links to Hong Kong Station, with the famed Star Ferry steps away. Moreover, Four Seasons’ has 40 years of experience providing high-end luxury hospitality services through its 82 hotels in 34 countries, the services and quality and the employees are continues to get stronger. Over nearly 50 years, Four Seasons Hotel built their hotel image, trust and connection with their guests (Four Seasons Hotel, 2011). The strength of the brand had become a promise of a quality of life.

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2.0 Current situation
Hotel industry has becoming one of the major parts in international tourism field and is developing rapidly. In order to lead the fast speed of it and obtain a competitive seat in society, this report will analysis current situation of Four Seasons Hotel in Hong Kong according to PESTE analysis, SWOT analysis, Porters Five Forces and Competitor analysis.

참고 자료

Four Seasons Hotel Hong Kong. ( 2011 ). A Luxury Hotel in Hong Kong, China. Retrieved April 01, 2011, from http://www.fourseasons.com/hongkong/