Carnival Corporation (카니발 크루즈)
- 최초 등록일
- 2016.06.22
- 최종 저작일
- 2016.05
- 5페이지/
MS 워드
- 가격 2,000원
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소개글
Carnival Corporation (카니발 크루즈) 관한 경영 보고서 입니다.
기본 General Background, Swot 분석, Recommendation 등 영어 분석(Case Study) 레포트 입니다.
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본문내용
The hospitality & tourism industry as most people know is the fastest growing industry these days. However this industry can be divided into more specific industries. Of these, cruise industry is the fastest growing part of the travel industry. By becoming the major part of the tourism sector and experiencing increase in popularity all around the world, more money is invested annually on new technologies and refitting (“The Cruise Industry – General Analysis and Overview”). Due to the increasing number of ports and destinations all around the world and the multinational clients and onboard personnel, the cruise industry is a perfect example of globalization.The cruise industry is starting to focus on offering lower fares, shorter cruises, diverse onboard amenities, and wide ranging activities such as multi-story shopping centers, restaurants, cafes, nightclubs, gyms, pool, and etc (“The Cruise Industry – General Analysis and Overview”).
참고 자료
“About Carnival.” Carnivalcorp.wordpress.com. Carnival Cruise Lines, n.d. Web. 10 May 2016.
Bamford, Charles. Hoffman, Alan. Hunger, J. David. Wheelen, Thomas L. Strategic Management and Business Policy, 14th ed. Pearson Publishing. 2016. Upper Saddle River, NJ.
“Carnival Conversations Aims to Strengthen Agent Relationships.” Cruiseindustrynews.com. Cruise Industry News. 15 July 2013. Web. 10 May 2016.
“The Cruise Industry – General Analysis and Overview.” WindRoseNetwork.com. WindRoseNetwork, n.d. Web. 10 May 2016.
Walker, Jim. “Man Arrested on Charges of Raping Passenger Aboard the Carnival Dream.” Jim Walker’s Cruise Law News. 19 July 2013. Web. 10 May 2016.