영문 리포트 : 식음료 사업에 있어서 국제 문화 이해의 중요성 (CJ를 사례로)
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- 2016.10.26
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- 2015.10
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목차
1. Abstract
2. Introduction
3. Conclusion
4. References
본문내용
Importance of understanding culture
In perspective of Korean Food & Beverage company
Abstract
Culture is one of the important factors must be addressed in International Management. This is a very important part of the preliminary work in overseas companies.
In addition, Understanding culture is not only just prior acquisition of information, It will constantly influence to define the future strategic direction and management after operating in that market. Therefore, culture should not be judged just in the static sense. It should be understood as a dynamic concept and continue to learn.
In International Business, when company open up overseas market, It is very important to understand the culture of the country. Because the business activities in the domestic and overseas markets take place in very different environments.
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