나가사키 짬뽕 마케팅리서치, 마케팅조사론, 영어 레포트, Word Count 1972
- 최초 등록일
- 2016.12.04
- 최종 저작일
- 2013.05
- 5페이지/
MS 워드
- 가격 1,000원
목차
1. Executive summary
2. Current situation
3. Problems
4. Research Objectives
5. Methods of Collecting Data
6. Findings from the focus group
7. Findings from the survey
8. Possible Drawbacks of Survey
9. Suggestions
10. Conclusion
11. Reference
본문내용
Executive summary
Current performance in instant noodle market is not good as Ottogi overtakes the market share of Samyangfood. This happens largely because of plummeting sales volume of Nagasaki jjamppong. This marketing research report utilizes focus group, survey and other sources of information in order to clarify why sales of Nagasaki jjamppong has declined and find out a solution to increase the sales volume of it.
Current situation
Since Samyangfood was overtaken by Nongshim in instant noodle industry in 1980’s, it has kept its second position in that industry. However, its second position was also overtaken by Ottogi in December, 2012. Ottogi was even not an expertise on instant noodles. Even though it is not confirmed yet this is temporary or persistent tendency, definitely it seems that Samyangfood needs some kind of revolution and change to secure its second position.
Problems
It was possible for Samyangfood that it had defended its second position because of booming trend on white colored broth noodles.
참고 자료
Pepsi Challenge, Wikipedia.
Predictably irrational, Ch 1 and 2, Dan Ariely.
